Marketing Automation

GENERAL CONTENT TUITION FEE TRAINERS PHOTOS

Overview

Nowadays, the adoption of automation technology is increasing at an absolutely astounding rate. Marketing automation is all about using software to automate marketing activities. Many marketing departments automate repetitive tasks such as email marketing, social media posting, and even ad campaigns -- not just for the sake of efficiency, but so they can provide a more personalized experience for their customers. It should allow you to nurture prospects with highly personalized, useful content that helps convert prospects to delighted customers.

Who are entirely suitable for the training course?

Business Owners and Managers who want to apply automation marketing to businesses.
Individuals and businesses who are having problems approaching customers.
Marketers who want to learn more to apply for a job.
Students who want to develop a set of professional marketing skills.
Anyone who wants to learn about Marketing Automation systems.

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Why should I take the course?

Course Objectives

Individuals and businesses can effectively apply Marketing Automation to sales activities.

Why you should learn Marketing Automation?

Companies that use marketing automation see more web traffic, more buyers, and spur greater retention and loyalty.
Coupled with personalization engines, marketing automation engages prospects and customers through highly relevant content that, in turn, converts them into loyal customers.
By streamlining this process, you’re able to build personalized, one-to-one connections with a seemingly endless number of customers, at scale.

Why you should learn Marketing Automation at BAC?

Marketing Automation is becoming increasingly popular and is a useful tool for businesses to improve their competitive advantage. Therefore, this course is designed by BAC to help you understand and apply marketing automation to your business. The course will help you solve the problems that many businesses encounter when doing marketing such as: not understanding the information characteristics, interaction history of potential customers, thereby not giving appropriate strategies. It is a good idea to spend a lot of time and money on marketing but the conversion rate from target customers to loyal customers is not high, etc. Besides, the course will help you improve the interaction with customers by personalizeing every action, thereby building a long-term relationship with the customers.

And above all, the course is built and led by professional, dedicated and experienced instructors in applying Marketing Automation to the business operations of the business.

What You Will Learn and Receive after this course?

A list of potential customers is built and categorized.
Automated leads nurture campaigns are created.
The conversion rate from potential customers to loyal customers is increased.
Reduced sales time, ability to close sales.
User interaction improves and maintains close relationships with customers.
Optimize marketing costs, saving time for personnel.

How are courses designed?

The course will be designed for 4 sessions (3 hours/session) with 2 rules:

System design and crafting of a science lesson to easy to remember and understand.
Focus on practice and share practical experience.

Class Information

Place: 6th Floor, Thien Phuoc 01 Building, 244 Cong Quynh Street, Pham Ngu Lao, District 1, HCMC.
Teaching Language: Vietnamese
Materials: English
Issued Materials: Hard-copy (NO soft copy), BAC/IIBA Practical Templates

Student Requirements

Join the course at the right place, on time and right schedule.
Comply with class rules.
Spirit of cooperation, working in group with members of the class and trainers.

Contact detail

Điện thoại tư vấn If you have any question, please feel free to contact us via:
Phone: (84) 909 310 768 | (84) 903 746 294
Email: info@bacs.vn | bac.trainingba@gmail.com

This course includes 4 sessions with the following main topics:

Session 1: Configuring a complete system and Manage Contacts, Custom Lead Fields & Form - Landing Page

Mautic configuration
Lead taking strategy
Analysis of touchpoints and customer journeys
The battleground surrounds customers
Lead Form - Landing Page best practices

Session 2: Segmentation - Campaign

Effective Segment organization thinking
Campaign - Mautic muscles: The campaign is important
Content strategy
Scripting principle

Session 3: Channel & Lead Scoring

Channel analysis for each stage
Personas analysis
Lead Scoring - Personas Mapping Strategy

Session 4: Stage & Reporting

Organizing a Sale team to use a Stage in Mautic
Types of campaign auto-management internally
Reporting basic

FULL TUITION FEE: 3,900,000 VND

The tuition fee includes materials and certification.
Materials are included notebook or/and pen.
Tuition fee IS EXEMPT from value added tax (VAT).

DISCOUNT POLICY

10% discount on tuition fee if the students register for the course and payment is received ten days in advance.

PAYMENT

Students can choose 1 of the following payment methods:

Payment in cash

BAC TRAINING AND CONSULTANCY JOINT STOCK COMPANY

Headquarter: 6th Floor, 244 Cong Quynh Street, Pham Ngu Lao Ward, District 1, HCMC.
Branch: 11th Floor, 39B Truong Son Street, Ward 4, Tan Binh District, HCMC.
Email: info@bacs.vn or bac.trainingba@gmail.com
Hotline: (84) 909 310 768 | (84) 903 746 294

Payment by cards

BAC accepts new payment method: Convenient payment using mPOS device:

Payment by swiping ATM and international cards directly at the BAC office.
Payment by Internet Banking / Mobile Banking / Electronic Wallet (E-Wallet) / QR-code.
Easy payments from anywhere with the payment link.
Payment by credit card, installment with 0% interest.

Fee: card fees MUST BE PAID by the customer when paying by card. The consultant will estimate the card fee according to the fee schedule given by mPOS and provide a concrete estimate for the student to consider before paying. For additional details on how to incorporate the mPOS payment solution, please visit this link.

Payment by Transfer

Account 1: Tien Phong Bank
- Account number: 01236879001
- Account name: CTY CO PHAN DAO TAO VA TU VAN BAC
- Tân Bình Branch

NOTES:

Students shall complete the payment in advance, and not later than the opening session. BAC does not accept any payment after the opening day.
Exceptions: In cases of faulty payment process or students have committed to pay tuition fee after the opening day, BAC will accept as exceptions.

OTHER PROVISIONS

Reserve registered courses

After register and pay the tuition fee for the course, if students can not join the course, they should have an official notification to BAC before the opening session. In this case, students will be reserved tuition and join the next course or switch to another BAC course in suitable requirements.

Opening Schedule Changes

In case of course could not start on schedule, BAC will send an email to inform the student of the expected opening day.
If the new opening schedule is suitable for students' needs, BAC will reserve tuition fee. Students will continue to participate in the course.
If the new opening schedule does not meet students' needs, BAC will refund the tuition fee.

Refund Policy

Tuition fees ARE NOT REFUNDED.
In case of our student cannot join the new class schedule due to a change from BAC in terms of changing the course opening schedule, that student will be refunded the tuition by BAC according to the following process:
- Students can receive a refund by transfer or in cash.
- After the two sides have officially confirmed the cancellation of the course, the entire tuition will be refunded to students by BAC within a maximum of 3 working days.
- Students must return the receipt of tuition to BAC to complete the refund procedure.

Any information or support related to payment - PLEASE CONTACT US VIA:

Hotline: 0903 746 294 or Email: phungtran@bacs.vn.

Dao Nguyen Bao Khanh

Account Strategic at Google

Mr. Đao Nguyen Bao Khanh is currently working as an Account Strategic at Google. Previously, he had more than 3 years worked in the advertising industry at Chin Media as a Former Media Director. During his career, he successfully implemented campaigns and projects for big clients such as VNG, Lazada, Tiki, Lotte, Booking.com, California, Vietnammm, Doctordong, ...

With passion and learning spirit, he also attended courses and gained industry certifications such as Google Adwords Certification, Google Analytics Certification, Mobile & Video Advertising Certification.

Joining BAC Company as a lecturer of Google Ads course, Mr. Bao Khanh with 5 years of experience in Digital & Performance Marketing will bring you the necessary and useful knowledge and skills. In particular, with his passionate fire, his lessons promise to inspire students on their career paths.

Tran Phu Quy

CEO - TriggerM

Mr. Nguyen Phu Quy is the CEO of @TriggerM, the Co-Founder of Mautic Community - Marketing Automation Vietnam and he also is the consultant on implementation of Marketing Strategy, Marketing Automation and Founder at Lua Toeic.

Mr. Quy has 5-year-experience in deploying Marketing Automation system, successfully applied at Toeic Fire - saving 80% of conversion cost, advertising and personnel costs. He also has experience in implementation consulting for SMEs.

Hình ảnh khóa học Phân tích nghiệp vụ của BAC

BAC Trainers

Hình ảnh khóa học Phân tích nghiệp vụ của BAC

Trainees change positions to start an interesting conversation.

Hình ảnh khóa học Phân tích nghiệp vụ của BAC

Class Memories

Nguyen Thi Mai Binh

Business Analyst

For an outsider like me, the topics on "techniques" of BA are very important. Examples include using diagrams to model the requirement, write User Story / Use case, etc.

At the course of Fundamental Business Analysis, I met Mr. Loc, a very enthusiastic and caring person. In addition to sharing practical experiences in class, he also takes the time to advise, support, and comment on my CV. Besides, the Center and Phung also support sending CVs, connecting students to the network of quality partner companies, which helps students like themselves find the most suitable job. Thanks, BAC.
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Pham Que

Business Analyst

The BAC Product Design course has provided me with a lot of useful knowledge and background. The lecturers are very enthusiastic, infusing us with a flame of passion and enthusiasm in the industry. At the same time, share the necessary knowledge and skills in lectures in a more understandable way. The number of students is not too much, so the quality of teaching is excellent. Instructors correct the exercises 1-1, so the lesson will be more in-depth.
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Nguyen Van Long

Specialist in accounting mode & Professional solution of Finance and Accounting in IT application - Vietnam Electricity (EVN)

I participated in Fundamental Business Analysis at BAC. At this place, the training material provides a lot of useful content and is easy to understand. The lecturers are very enthusiastic additionally the content of the curriculum, they also share many practical experiences, questions of the students are answered right in the classroom, and with illustrations from real projects. After all, Thanks to BAC and Teacher Thai Son.
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