Digital Marketing

GENERAL CONTENT TUITION FEE TRAINERS PHOTOS

Overview

With outstanding advantages in reaching customers, Digital Marketing is increasingly being selected by many businesses as an important marketing channel. But to apply the best with an optimal cost, not all businesses can do it. Digital Marketing is about reaching customers through digital channels, such as search engines, social media, email, etc. These digital channels link consumers with sellers and facilitate one to one communication between businesses and customers. Any type of marketing that includes the promotion of goods or services through any digital medium is called Digital Marketing.

Who are entirely suitable for the training course?

Salespeople who have difficulty promoting sales.
Marketing staff who want to increase the effectiveness of their marketing strategies.
Those who want to equip themselves with solid knowledge to start a new job in digital marketing.
People who want to do business but don't have the knowledge of advertising and marketing yet.
Company Managers who want to understand and gain expertise to work with personnel.
Those who are doing business and want to deploy multi-channel advertising.
Students majoring in Marketing, Business Administration, Communication, Journalism, etc., who have the desire to improve their qualifications and career development.

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Why should I take the course?

Course Objectives

Individuals and businesses can effectively apply Digital Marketing to sales activities.

Why you should learn Digital Marketing at BAC company?

Digital Marketing is becoming popular and is a useful tool for businesses to improve their competitive advantages. Therefore, this course is designed by BAC training to help you understand and apply appropriate marketing to your business.
The course provides an interaction between the instructor and the learner and guides techniques and tips that you can use in real-world situations.
And above all, the course is built and led by professional, dedicated and experienced instructors in applying Digital Marketing to the business activities of the business.
We guarantee a 100% refund after the first 2 sessions if not satisfied.
BAC provides certification confirming your level of knowledge and skills in the field at the end of the course

What will you achieve after the course?

Understand the basics of Digital Marketing.
Understand the channels of free traffic & paid traffic.
Thinking about applying tools that are suitable for each time and scale.
Measure and evaluate marketing results and give optimal directions.
Job orientation for self and development in the industry.
Self-employed or managed teamwork.
Know how to apply advertising tools and channels in business and how to measure efficiency.
Save time.

How are courses designed?

The course will be designed for 9 sessions (3 hours/session) with 2 rules:

System design and crafting of a science lesson to easy to remember and understand.
Focus on practice and share practical experience.

Class Information

Place: 6th Floor, Thien Phuoc 01 Building, 244 Cong Quynh Street, Pham Ngu Lao, District 1, HCMC.
Teaching Language: Vietnamese
Materials: English
Issued Materials: Hard-copy (NO soft copy), BAC/IIBA Practical Templates

Student Requirements

Join the course at the right place, on time and right schedule.
Comply with class rules.
Spirit of cooperation, working in group with members of the class and trainers.

Contact detail

Điện thoại tư vấn If you have any question, please feel free to contact us via:
Phone: (84) 909 310 768 | (84) 903 746 294
Email: info@bacs.vn | bac.trainingba@gmail.com

This course includes 9 sessions with the following main topics:

Session 1: Overview of Digital Marketing

Overview of Digital Marketing
Digital Marketing market
Popular Digital Marketing channels

Session 2: Insight

Insight mindset
Application formula 5W1H
Content marketing basics
Application of AIDA model in advertising content

Session 3: Basic Facebook Marketing

Overview of Facebook Marketing
Setting up SEO fanpage
Basic ad formats
Steps to set up ads

Session 4: Advanced Facebook Ads

Tools on Facebook advertising accounts
The targeting map is right for every category
Read the report index
Evaluate and measure the effectiveness

Session 5: Google Ads

Introduction of Google Ads & forms of advertising
Set up google advertising accounts and MCC
The mindset of building keyword sets

Session 6: Youtube Marketing

How to create a Youtube channel
Some support tools
How to SEO youtube videos

Session 7: Zalo Marketing

Introducing marketing channels on Zalo
How to create & set up OA Zalo
The Zalo ads form & how to set up

Session 8: Analytics & Tracking

A quick introduction to advertising channels: Instagram, Cốc Cốc & Tiktok
Read the resulting report from the ads
Measuring and analyzing multi-channel marketing indicators
Measurement in e-commerce
Thinking of building a 4-storey tower system

Session 9: Presentation & Summary

Presentation
Realistic showcase
Q&A, Reviews and reviews
Summary & certification

FULL TUITION FEE: 6,900,000 VND

The tuition fee includes materials and certification.
Materials are included notebook or/and pen.
Tuition fee IS EXEMPT from value added tax (VAT).

DISCOUNT POLICY

10% discount on tuition fee if the students register for the course and payment is received ten days in advance.

PAYMENT

Students can choose 1 of the following payment methods:

Payment in cash

BAC TRAINING AND CONSULTANCY JOINT STOCK COMPANY

Headquarter: 6th Floor, 244 Cong Quynh Street, Pham Ngu Lao Ward, District 1, HCMC.
Branch: 11th Floor, 39B Truong Son Street, Ward 4, Tan Binh District, HCMC.
Email: info@bacs.vn or bac.trainingba@gmail.com
Hotline: (84) 909 310 768 | (84) 903 746 294

Payment by ATM, Visa, MasterCard

BAC accepts new payment method: Convenient payment using mPOS device:

Payment by swiping ATM and international cards directly at the BAC office.
Payment by Internet Banking / Mobile Banking / Electronic Wallet (E-Wallet) / QR-code.
Easy payments from anywhere with the payment link.
Payment by credit card, installment with 0% interest.

Fee: card fees MUST BE PAID by the customer when paying by card. The consultant will estimate the card fee according to the fee schedule given by mPOS and provide a concrete estimate for the student to consider before paying. For additional details on how to incorporate the mPOS payment solution, please visit this link.

Payment by Transfer

Account 1: Tien Phong Bank
- Account number: 01236879001
- Account name: CTY CO PHAN DAO TAO VA TU VAN BAC
- Tân Bình Branch

NOTES:

Students shall complete the payment in advance, and not later than the opening session. BAC does not accept any payment after the opening day.
Exceptions: In cases of faulty payment process or students have committed to pay tuition fee after the opening day, BAC will accept as exceptions.

OTHER PROVISIONS

Reserve registered courses

After register and pay the tuition fee for the course, if students can not join the course, they should have an official notification to BAC before the opening session. In this case, students will be reserved tuition and join the next course or switch to another BAC course in suitable requirements.

Opening Schedule Changes

In case of course could not start on schedule, BAC will send an email to inform the student of the expected opening day.
If the new opening schedule is suitable for students' needs, BAC will reserve tuition fee. Students will continue to participate in the course.
If the new opening schedule does not meet students' needs, BAC will refund the tuition fee.

Refund Policy

Tuition fees ARE NOT REFUNDED.
In case of our student cannot join the new class schedule due to a change from BAC in terms of changing the course opening schedule, that student will be refunded the tuition by BAC according to the following process:
- Students can receive a refund by transfer or in cash.
- After the two sides have officially confirmed the cancellation of the course, the entire tuition will be refunded to students by BAC within a maximum of 3 working days.
- Students must return the receipt of tuition to BAC to complete the refund procedure.

Any information or support related to payment - PLEASE CONTACT US VIA:

Hotline: 0903 746 294 or Email: phungtran@bacs.vn.

Dao Nguyen Bao Khanh

Account Strategic at Google

Mr. Đao Nguyen Bao Khanh is currently working as an Account Strategic at Google. Previously, he had more than 3 years worked in the advertising industry at Chin Media as a Former Media Director. During his career, he successfully implemented campaigns and projects for big clients such as VNG, Lazada, Tiki, Lotte, Booking.com, California, Vietnammm, Doctordong, ... With passion and learning spirit, he also attended courses and gained industry certifications such as Google Adwords Certification, Google Analytics Certification, Mobile & Video Advertising Certification. Joining BAC Company as a lecturer of Google Ads course, Mr. Bao Khanh with 5 years of experience in Digital & Performance Marketing will bring you the necessary and useful knowledge and skills. In particular, with his passionate fire, his lessons promise to inspire students on their career paths.

Hình ảnh khóa học Phân tích nghiệp vụ của BAC

BAC Trainers

Hình ảnh khóa học Phân tích nghiệp vụ của BAC

Trainees change positions to start an interesting conversation.

Hình ảnh khóa học Phân tích nghiệp vụ của BAC

Class Memories

Nguyen Thi Mai Binh

Business Analyst

For an outsider like me, the topics on "techniques" of BA are very important. Examples include using diagrams to model the requirement, write User Story / Use case, etc.

At the course of Fundamental Business Analysis, I met Mr. Loc, a very enthusiastic and caring person. In addition to sharing practical experiences in class, he also takes the time to advise, support, and comment on my CV. Besides, the Center and Phung also support sending CVs, connecting students to the network of quality partner companies, which helps students like themselves find the most suitable job. Thanks, BAC.
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Pham Que

Business Analyst

The BAC Product Design course has provided me with a lot of useful knowledge and background. The lecturers are very enthusiastic, infusing us with a flame of passion and enthusiasm in the industry. At the same time, share the necessary knowledge and skills in lectures in a more understandable way. The number of students is not too much, so the quality of teaching is excellent. Instructors correct the exercises 1-1, so the lesson will be more in-depth.
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Nguyen Van Long

Specialist in accounting mode & Professional solution of Finance and Accounting in IT application - Vietnam Electricity (EVN)

I participated in Fundamental Business Analysis at BAC. At this place, the training material provides a lot of useful content and is easy to understand. The lecturers are very enthusiastic additionally the content of the curriculum, they also share many practical experiences, questions of the students are answered right in the classroom, and with illustrations from real projects. After all, Thanks to BAC and Teacher Thai Son.
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