Content Marketing

GENERAL CONTENT TUITION FEE TRAINERS PHOTOS

Overview

No matter which marketing strategy you choose to use for your business, content marketing is an important factor. Content marketing helps attract and retain customers to promote their use of products and services of the business. his is one of the effective ways to promote your brand image as well as strengthen the intimate relationship between your brand and the target customers. Additionally, content can be used to efficiently increase traffic when using SEO campaigns, Google Ads, and other online advertising methods.

In detail, let's have a look at the four steps of a typical buying cycle:

Awareness.
Research.
Consideration.
Decision.

Then, content marketing helps you achieve the first three steps to give customers insight into your brand and thereby create customer interest.

Who are entirely suitable for the training course?

Those who are working in the field of media, advertising, marketing.
Business Owners who want to understand and self-manage content strategy.
People who are in charge of SEO campaigns, Google Ads, Facebook Ads, etc.
Students of economics and media disciplines who want to improve their knowledge and skills.
Anyone who loves and wants to learn about content marketing.

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Why should I take the course?

Course Objectives: Provide knowledge and methods for you to apply content marketing in promoting your business.

Why should you learn Content Marketing at BAC?

Content Marketing plays an important role in any marketing strategy of more and more businesses to improve their competitive advantage.
The course provides the most complete and condensed knowledge base on Content Marketing.
The course is developed and led by professionals with real-world experience in Content Marketing positions of large companies/ corporations.
The course is designed based on real-life goals, not only provides you with the tools and processes but also gives you the right mindset in choosing the right content for your company brand and audience that is suitable for your customers' demands.
The knowledge is actualized with businesses in Vietnam, the practice is always focused in each lesson.
Receive a certificate of completion from BAC center.

What will you achieve after the course?

Understand the content marketing deployment process for businesses.
Understand effective writing techniques and effective writing principles.
Create content that is relevant to the company and target customers.
Consistent deployment and content management.
Save time, effort in self-study, doing wrong and wasting resources.

How are courses designed?

The course will be designed for 6 sessions (3 hours/session) with 2 rules:

System design and crafting of a science lesson to easy to remember and understand.
Focus on practice and share practical experience.

Class Information

Place: 6th Floor, Thien Phuoc 01 Building, 244 Cong Quynh Street, Pham Ngu Lao, District 1, HCMC.
Teaching Language: Vietnamese
Materials: English
Issued Materials: Hard-copy (NO soft copy), BAC/IIBA Practical Templates

Student Requirements

Join the course at the right place, on time and right schedule.
Comply with class rules.
Spirit of cooperation, working in group with members of the class and trainers.

Contact detail

Điện thoại tư vấn If you have any question, please feel free to contact us via:
Phone: (84) 909 310 768 | (84) 903 746 294
Email: info@bacs.vn | bac.trainingba@gmail.com

Topic 1: Overview

Distinguish forms of content writing & concepts
Questions to ask when writing content
Formula to build customer portraits
Content strategy for the brand
How to create content themes
Distinguish engines and goals in content
The key to the successful content operation
Content performance indicators
Research competitors on social media

Topic 2: Writing techniques

4-storey model to build 1 content of international standard
The note when writing ads
5 principles of writing ads
Downward and reverse engineering.
Short & long writing techniques.
Importance of headline & first paragraph
How to create a headline
30 ways to set a heading
Practice writing an advertisement content sample

Topic 3: Types and ways of building content marketing plans

How to create video scripts
Factors causing viral
Tips to get attention
Content SEO
Big idea, tag line & concept
Steps to build a content marketing plan

FULL TUITION FEE: 5,400,000 VND

The tuition fee includes materials and certification.
Materials are included notebook or/and pen.
Tuition fee IS EXEMPT from value added tax (VAT).

DISCOUNT POLICY

10% discount on tuition fee if the students register for the course and payment is received ten days in advance.

PAYMENT

Students can choose 1 of the following payment methods:

Payment in cash

BAC TRAINING AND CONSULTANCY JOINT STOCK COMPANY

Headquarter: 6th Floor, 244 Cong Quynh Street, Pham Ngu Lao Ward, District 1, HCMC.
Branch: 11th Floor, 39B Truong Son Street, Ward 4, Tan Binh District, HCMC.
Email: info@bacs.vn or bac.trainingba@gmail.com
Hotline: (84) 909 310 768 | (84) 903 746 294

Payment by cards

BAC accepts new payment method: Convenient payment using mPOS device:

Payment by swiping ATM and international cards directly at the BAC office.
Payment by Internet Banking / Mobile Banking / Electronic Wallet (E-Wallet) / QR-code.
Easy payments from anywhere with the payment link.
Payment by credit card, installment with 0% interest.

Fee: card fees MUST BE PAID by the customer when paying by card. The consultant will estimate the card fee according to the fee schedule given by mPOS and provide a concrete estimate for the student to consider before paying. For additional details on how to incorporate the mPOS payment solution, please visit this link.

Payment by Transfer

Account 1: Tien Phong Bank
- Account number: 01236879001
- Account name: CTY CO PHAN DAO TAO VA TU VAN BAC
- Tân Bình Branch

NOTES:

Students shall complete the payment in advance, and not later than the opening session. BAC does not accept any payment after the opening day.
Exceptions: In cases of faulty payment process or students have committed to pay tuition fee after the opening day, BAC will accept as exceptions.

OTHER PROVISIONS

Reserve registered courses

After register and pay the tuition fee for the course, if students can not join the course, they should have an official notification to BAC before the opening session. In this case, students will be reserved tuition and join the next course or switch to another BAC course in suitable requirements.

Opening Schedule Changes

In case of course could not start on schedule, BAC will send an email to inform the student of the expected opening day.
If the new opening schedule is suitable for students' needs, BAC will reserve tuition fee. Students will continue to participate in the course.
If the new opening schedule does not meet students' needs, BAC will refund the tuition fee.

Refund Policy

Tuition fees ARE NOT REFUNDED.
In case of our student cannot join the new class schedule due to a change from BAC in terms of changing the course opening schedule, that student will be refunded the tuition by BAC according to the following process:
- Students can receive a refund by transfer or in cash.
- After the two sides have officially confirmed the cancellation of the course, the entire tuition will be refunded to students by BAC within a maximum of 3 working days.
- Students must return the receipt of tuition to BAC to complete the refund procedure.

Any information or support related to payment - PLEASE CONTACT US VIA:

Hotline: 0903 746 294 or Email: phungtran@bacs.vn.

Dao Nguyen Bao Khanh

Account Strategic at Google

Mr. Đao Nguyen Bao Khanh is currently working as an Account Strategic at Google. Previously, he had more than 3 years worked in the advertising industry at Chin Media as a Former Media Director. During his career, he successfully implemented campaigns and projects for big clients such as VNG, Lazada, Tiki, Lotte, Booking.com, California, Vietnammm, Doctordong, ... With passion and learning spirit, he also attended courses and gained industry certifications such as Google Adwords Certification, Google Analytics Certification, Mobile & Video Advertising Certification. Joining BAC Company as a lecturer of Google Ads course, Mr. Bao Khanh with 5 years of experience in Digital & Performance Marketing will bring you the necessary and useful knowledge and skills. In particular, with his passionate fire, his lessons promise to inspire students on their career paths.

Hình ảnh khóa học Phân tích nghiệp vụ của BAC

BAC Trainers

Hình ảnh khóa học Phân tích nghiệp vụ của BAC

Trainees change positions to start an interesting conversation.

Hình ảnh khóa học Phân tích nghiệp vụ của BAC

Class Memories

Nguyen Thi Mai Binh

Business Analyst

For an outsider like me, the topics on "techniques" of BA are very important. Examples include using diagrams to model the requirement, write User Story / Use case, etc.

At the course of Fundamental Business Analysis, I met Mr. Loc, a very enthusiastic and caring person. In addition to sharing practical experiences in class, he also takes the time to advise, support, and comment on my CV. Besides, the Center and Phung also support sending CVs, connecting students to the network of quality partner companies, which helps students like themselves find the most suitable job. Thanks, BAC.
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Pham Que

Business Analyst

The BAC Product Design course has provided me with a lot of useful knowledge and background. The lecturers are very enthusiastic, infusing us with a flame of passion and enthusiasm in the industry. At the same time, share the necessary knowledge and skills in lectures in a more understandable way. The number of students is not too much, so the quality of teaching is excellent. Instructors correct the exercises 1-1, so the lesson will be more in-depth.
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Nguyen Van Long

Specialist in accounting mode & Professional solution of Finance and Accounting in IT application - Vietnam Electricity (EVN)

I participated in Fundamental Business Analysis at BAC. At this place, the training material provides a lot of useful content and is easy to understand. The lecturers are very enthusiastic additionally the content of the curriculum, they also share many practical experiences, questions of the students are answered right in the classroom, and with illustrations from real projects. After all, Thanks to BAC and Teacher Thai Son.
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