Apply AI for Digital Sales & Marketing

GENERAL CONTENT TUITION FEE TRAINERS PHOTOS

Overview

"Apply AI for Digital Sales & Marketing" - When Creativity and Business Analytics Meet Artificial Intelligence!

In the era of exploding information technology, the AI revolution is opening up breakthrough opportunities for those working in marketing, design, business analysis, and data analysis. "Apply AI for Digital Sales & Marketing" is not just a course - it's a journey of discovery, where you will learn how to use artificial intelligence to create unlimited creativity and deep analysis, leading you to new heights in your career.

Who is entirely suitable for the training course

This course is suitable for:

Marketing professionals who want to explore how to use AI to create effective marketing strategies and content.
Individuals looking to leverage AI in creating images, graphics, and creative videos.
Business Analysts/Data Analysts who wish to apply AI in processing, improving analysis processes, and presenting data creatively.
CEOs and senior managers who want to understand more about how AI can optimize business operations and creativity.
Students in fields related to marketing, design, and information technology who wish to expand their knowledge of AI.
Anyone interested in technology wants to learn and seize the opportunities of AI in the digital age.

Whether you are a beginner or have experience, "Apply AI for Digital Sales & Marketing" will open new doors for you in terms of creativity and work efficiency.

Why should I take the course?

Course objectives

The course aims to equip participants with knowledge and skills in applying modern AI in digital content creation, image and video design, as well as data analysis in business. The primary goal is to help marketing professionals, designers, business analysts and data analysts, as well as technology and creativity enthusiasts, grasp and effectively exploit the opportunities that AI offers in the digital age.

Why should you join the course “Apply AI for Digital Sales & Marketing” at BAC center?

Comprehensive Training Program: The "Apply AI for Digital Sales & Marketing" course at BAC offers a comprehensive learning path, covering everything from basic to advanced knowledge on AI applications in marketing, creative design, and data analysis. Sessions are designed to meet the needs of both beginners and professionals looking to enhance their skills.

Practical Application: Focusing on hands-on exercises, real-world projects, and case studies, the course ensures that trainees not only understand the theory but also could apply their knowledge in practice, thereby improving their skills and understanding of AI.
Professional Instructors: Trainees will be guided by experienced instructors who are deeply involved in the AI field, ensuring the provision of the most current information and skills.
Career Opportunities Development: The course opens doors to new career opportunities in the digital age, helping trainees become pioneers in applying AI in their professional fields, thereby enhancing their value in the modern job market.
Learning and Support Community: By joining the course at BAC, trainees not only learn from instructors but also from their classmates, creating a strong learning community where everyone shares knowledge, experience, and supports each other.
Certification: BAC provides certification confirming your level of knowledge and skills in this field upon course completion.

What will you get after the course?

Exploring the Power of AI: Gain a thorough understanding of AI from basic to advanced levels, its working mechanisms, and its practical applications.
Skills in Applying AI in Marketing: Learn how to use AI to create unique, personalized, and optimized marketing content and strategies.
Ability in Creative Image and Video Production: Gain hands-on experience with advanced AI tools to create attractive, professional, and creative images and videos for advertising and communication.
Efficiency in Data Analysis: Enhance data analysis capabilities for Business Analyst and Data Analyst by applying AI, helping to make business decisions based on accurate and insightful data.
Practical Skills and Real-World Projects: Have the opportunity to apply knowledge in practice through exercises, workshops, and projects, thereby improving real-world working skills.
Creative and Analytical Thinking Development: Develop creative and analytical thinking, explore new and creative approaches in work.
Career Opportunities and Development: Expand career opportunities in various fields such as marketing, design, business analysis, data, and more through AI skills and knowledge.
Professional Network and Support: Build and join a professional network with experts and peers in related fields, facilitating learning, sharing, and collaboration.

How are course designed?

The program is structured into 04 sessions (3 hours per session for offline learning and 2 hours per session for online learning) which include:

Practical theory.
Applications across various fields.
Practice-based on real projects.

Class Information:

Study location: 6th floor - Thien Phuoc 1 Building, 244 Cong Quynh, Ward Pham Ngu Lao, District 1, City. HCM. Or the specific location will be announced before the school starts.
Teaching language: Vietnamese
Document: English
Handouts: Hard copy (NO soft copy), application forms (soft copy IIBA/BAC standard).

Student Requirements

Attend the course at the right place, time and schedule as specified.
Observe classroom rules.
Have a spirit of cooperation, participate in lesson construction, work in groups with class members and lecturers.

Contact detail

Điện thoại tư vấn If you have any question, please feel free to contact us via:
Phone: (84) 909 310 768 | (84) 903 746 294
Email: info@bacs.vn | bac.trainingba@gmail.com

Contents of this course include:

Session 1:

Overview of Generative AI in Marketing & Creativity

Comprehensive overview of Generative AI.
Mastering Generative AI with Creative Thinking, Design Thinking, etc.
Introduction to common AI tools (text2text, text2image,…).
Maximizing GenAI in Creative Process & Production.

Conquering Content Marketing with Generative AI

Building accurate AI commands on ChatGPT for Sales & Marketing.
Mastering basic commands for content creation (developing content ideas, writing advertising content following AIDA, BAB models, writing headlines, articles,…).
Using AI to create endless content strategies.

Section 2:

Application of Generative AI in Basic Image Creation

Typical image creation applications with AI (text-to-image, image-to-image).
Real-world creative use cases with GenAI.
Applying Design Thinking to image concept analysis.
Effective image creation “Prompt” writing formula.
Using ChatGPT + Dall-e 3 for creative imaging (Portraits, scenes, concepts,…).

Application of Generative AI in Basic Video Creation

Typical video creation applications with AI (text-to-video, video-to-video, image-to-video…).
Tools for AI Voice creation and voice cloning techniques.
Using AI for videos with AI Avatar, Talking Photo,…

Session 3:

Application of Generative AI in Research and Writing

Fully leveraging ChatGPT in research and writing processes.
AI applications in research (Analyzing complex issues, considering an idea from multiple perspectives, expert advice…).
ChatGPT and advanced techniques.

Advanced Image Creation with Generative AI

Creating images with Midjourney.
Creating images with Leonardo AI.
Advanced image creation with parameter customization (Style, Angle, Lighting…).
AI applications in Storyboard, Concept design, Character design, …

Session 4:

Advanced Video Creation with Generative AI

Applying Storytelling + ChatGPT for scriptwriting.
Using Dall-e 3/ Midjourney/ Leonardo/ RunwayML for video Image frames.
AI tools for music creation.
Motion creation with RunwayML/ Pika Labs + video editing with CapCut.

Application of Generative AI in Data Analysis (for BA/DA)

Introduction to common AI tools and platforms used in data analysis.
Applying these tools in data processing and analysis.
Real data analysis using AI to extract useful information, trends, and predictions.
Applying learned techniques to process, analyze, and present data.

FULL TUITION FEE: 3,900,000 VND

The tuition fee includes materials and certification.
Materials are included notebook or/and pen.
Tuition fee IS EXEMPT from value added tax (VAT).

DISCOUNT POLICY

10% discount on tuition fee if the students register for the course and payment is received ten days in advance.

PAYMENT

Students can choose 1 of the following payment methods:

Payment in cash

BAC TRAINING AND CONSULTANCY JOINT STOCK COMPANY

Headquarter: 6th Floor, 244 Cong Quynh Street, Pham Ngu Lao Ward, District 1, HCMC.
Branch: 11th Floor, 39B Truong Son Street, Ward 4, Tan Binh District, HCMC.
Email: info@bacs.vn or bac.trainingba@gmail.com
Hotline: (84) 909 310 768 | (84) 903 746 294

Payment by cards

BAC accepts new payment method: Convenient payment using mPOS device:

Payment by swiping ATM and international cards directly at the BAC office.
Payment by Internet Banking / Mobile Banking / Electronic Wallet (E-Wallet) / QR-code.
Easy payments from anywhere with the payment link.
Payment by credit card, installment with 0% interest.

Fee: card fees MUST BE PAID by the customer when paying by card. The consultant will estimate the card fee according to the fee schedule given by mPOS and provide a concrete estimate for the student to consider before paying. For additional details on how to incorporate the mPOS payment solution, please visit this link.

Payment by Transfer

Account: Tien Phong Bank
- Account number: 01236879001
- Account name: CTY CO PHAN DAO TAO VA TU VAN BAC
- Tân Bình Branch

NOTES:

Students shall complete the payment in advance, and not later than the opening session. BAC does not accept any payment after the opening day.
Exceptions: In cases of faulty payment process or students have committed to pay tuition fee after the opening day, BAC will accept as exceptions.

OTHER PROVISIONS

Reserve registered courses

After register and pay the tuition fee for the course, if students can not join the course, they should have an official notification to BAC before the opening session. In this case, students will be reserved tuition and join the next course or switch to another BAC course in suitable requirements.

Opening Schedule Changes

In case of course could not start on schedule, BAC will send an email to inform the student of the expected opening day.
If the new opening schedule is suitable for students' needs, BAC will reserve tuition fee. Students will continue to participate in the course.
If the new opening schedule does not meet students' needs, BAC will refund the tuition fee.

Refund Policy

Tuition fees ARE NOT REFUNDED.
In case of our student cannot join the new class schedule due to a change from BAC in terms of changing the course opening schedule, that student will be refunded the tuition by BAC according to the following process:
- Students can receive a refund by transfer or in cash.
- After the two sides have officially confirmed the cancellation of the course, the entire tuition will be refunded to students by BAC within a maximum of 3 working days.
- Students must return the receipt of tuition to BAC to complete the refund procedure.

Any information or support related to payment - PLEASE CONTACT US VIA:

Hotline: 0903 746 294 or Email: phungtran@bacs.vn.

Truong Hoang Tho

Truong Hoang Tho – CEO Alipo Creative | Strategic Creative Design Agency | Chief Creative Officer At Dizim

With over 13 years of experience working as a Creative Expert with domestic and international clients, Mr. Tho has succeeded in combining Design Thinking and technology into the creative process, helping brands solve problems and communicate messages effectively. He also built the process of applying AI to Creative Design Agency/ Production House/ Film Studio and applying AI to SMEs.

Furthermore, Mr. Tho is currently developing the AI Video Creation Platform with AI Avatar for Marketing & Sales via dizim.ai and shares creative tips with AI through short videos. With constant innovation and intense passion, Mr. Tho is not only an expert in creating digital art but also a special source of inspiration for the creative and business community.

Tu Dao

Mr. Dao Thanh Tu has more than 20 years working in Information Technology field in various industries such as Insurance, Banking, Fast Moving Consumer Goods (FMCG's) etc.

He has involved in Deployment and Management of successful projects on large databases, intelligent analysis, system integration, core-ERP systems, insurance, banking and other functions for many departments such as human resources, marketing, finance, supply chain, sales, operations, international settlement, etc.