Nguyen Tri Thong

Mr. Nguyen Tri Thong is one of experienced experts in the field of professional UI & UX design (User Interface & User Experience).

a Creative Specialist/ Art Director/ Digital Producer - based in Saigon.I have under my belt over 7 years experience with a career spanning from a Tech/UX/UI offshore firm for Japan market, to a Digital Agency & Start-up and now a full-service Communication Agency. Early on into my career, I was under the mentorship of a phenomenal “hybrid duo”: a French Creative Director (Art-based) paired with a Malaysian Tech-trepreuneur. From very early on, these two have heavily inspired and influenced me to embrace the fluid nature of “design-thinking”. To me, design-thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of end users – the people we serve, the possibilities of new technology, and the requirements for business success. This is at the core of my design thinking: it all starts with thoroughly understanding the behaviors of end users, the business challenge, infused with creative thinking: to look at things under new light and consequently come up with new ways to solve things.

He also has had 3-year-experiences leading a team of 10 - 20 designers & illustration artists, acting as a Team Leader, responsible for coaching, providing leadership for team members, overseeing the creative output for key clients like Unicharm Diana, Samsung, Unilever (Dove), Johnson & Johnson, Fonterra (Anmum & Analene), Vinasoy (Fami, Vinasoy), Love’inFarm, and Pepsi Co. Personally, I am a humble, friendly and positive person in my colleagues' eyes. Join me and share with me your heading journey!

He is currently the Head of Interactive Studio Department of The Purpose Group (TPG) - an innovative company specializing in Integrated Marketing and Communications at Vietnam. Mr. Thong made great contributions to help TPG become a leading digital products company in Vietnam. He regularly participates in integrated projects, coordinates team from more than 10 people in order to handle the entire digital process such as applications, Microsite, Website, Facebook, Platform, ...

Mr. Thong participated in creative design projects for major brands such as Samsung, Vinamilk, Unilever, Fonterra, Bayer,etc… He experts in UI / UX skills and knowledge, Desing Process, Color Theory, Typography, Branding, Graphic Design, Digital Art,…

Art Direction

Conceptual thinking along side with copywriters and planners to come up with stimulus & communication materials that articulate itself well across integrated touch-points.
Brand identity & Key visual: see through from conceptualization, ideation, graphic design to production & execution.
New-format content creation: to come up with relevant content (concept and visuals) that goes beyond TVC format and have high engagement level to be featured on other platforms like: Youtube, Instagram, Facebook.

When he's not working he wants to be...

To be teaching and providing formal courses to young students and practitioners who wish to enter the Design/ Creative industry and upgrade their skills.
Being occupied in pro-bono projects where I dedicate my skills to help out non-profit organizations and other meaningful causes or things that I care about (please refer to LIN project & WWF Save Sao-La project).

Career aspirations

As a creative professional, he continuously looks for new challenges to hone and evolve my skills, which He thinks a global creative agency is best fit as it would offer me a lot of new learning curves both in terms of expertise and leadership. He prefers a very hands-on involvement in all projects which
means sketching and storyboarding runs alongside script writing, on-set art direction and crafting typography. He would love to be involved in a full spectrum of design process from initial concepts, UX, visual design to prototyping, build end products and so on.

His goal is to continuously uphold and uplift the creative quality of the agency, giving it the reputation that all of his hard work should deserve. Secondly, He hopes to instill a continuity of quality by nurturing the younger designers and creatives to work more collaboratively and more effectively

to so that as a team, we can reap meaningful outputs.

Digital creative specialist

UX planning: strategy for user journey, real-time optimization, tactics for short-comings.
UI conceptualization, design & optimization.
Digital concepts & big ideas.
Translating concepts of ATL or brand essence into communication and ideas that work for digital sphere: from branded website, to Facebook, to mobile apps, Instagram/Youtube.
Mobile application: from ideation, design UX/UI, to fully supervising the quality of application coding/production across-platform: iOS / Android / Hybrid application.
Website site production & optimization: design UX/UI, production, analytics / client’s requirement for decode.
Supervision for all formats of digital production (Quality control coders / Producer)
Decent understanding of coding, new technology and its feasibility, and how to fuse creativity and technology to create a thorough solution. With over 2 years working in the Japanese’s off shore tech firm, He is able to participate in Data analysis/ HTML of the project, which helped him to quickly provide solutions and collaborate with coders and developers effectively.

In addition to his dedication to work, with dynamism and passion for design, he joined many design contests and won many prestigious awards or volunteered for designing charity program of the "Narrow The Gap".

Participating in the course "UI / UX" at BAC, Mr. Nguyen Tri Thong will help students to access the colorful creativity world of digital technology as well as UI / UX.